Newsletter ArchiveSUBJECT:Online Ad Increase - What are index.dat files? The Internet 800 Directory - http://www.inter800.com The Internet 800 Directory Newsletter This issue is for Friday, May 13, 2005 --------------------------------------------------------------------- Table of Contents 01. Online Ad Increase 02. What are index.dat files? 03. Tip Of The Week --------------------------------------------------------------------- *01 New Study Indicates Online Ad Increase According to Forrester Research Inc., which published the study, "U.S. Online Marketing Forecast: "2005 to 2010" increasing number of consumers are using the Web to get news, sports and entertainment reports and to buy products and services. Online consumers today spend about a third of their time online, either at home or at work, which is roughly about the same amount of time they spend watching television, Forrester said. The study, based on an online survey of 99 of the nation's largest marketers, found that 47 percent would send more online at the expense of traditional channels. Eighty-four percent of the respondents planned to increase their online budgets this year by an average of 25 percent over 2004. Total online advertising and marketing spending is expected to reach $14.7 billion this year in the United States, a 23 percent increase over 2004, according to Forrester. By 2010, online ad spending is expected to reach $26 billion, or 8 percent of all advertising dollars spent. Search-engine marketing is expected to lead the charge, with spending projected to increase by 33 percent this year to $5.7 billion. By 2010, search-related marketing is expected to reach $11.6 billion, or 44 percent of all online spending. This caps off what Morgan Stanley managing director Mary Meeker said describing the Internet as "the most underutilized advertising medium that's out there," (4/26/05). Then look at this: "Internet advertising revenue is growing at a faster clip than television advertising, which could slowly begin losing its global share of revenue in 2007, according to the latest ad spend predictions." … "The Internet is easily the fastest-growing medium -- Internet ad spend grew 21 percent in 2004 and we expect it to grow in double digits in each of years we forecast. (from ZenithOptimedia 4/18/2005) There is even more; So-called "vertical search engines" are becoming the rage among portals like Google, Yahoo! and AOL, because they narrow down the relevancy for the viewer, buyer and advertiser. The Internet 800 Directory such a search engine. So why aren't YOU advertising in the Internet 800 Directory? (And, even if you want another Internet advertising model, such as Google, we can help you with that, also.) Call us. Steven Jackson - saj@inter800.com --------------------------------------------------------------------- During the cold winter months you can have the time of your life with warm temperatures and bright green golf courses, while learning how to capture the exciting fiesta flavors of Old Mexico with Jane Butel. Jane Butel is the foremost authority on Southwestern and Mexican cuisine. She shares her knowledge of the history and the cuisine as a teacher, television personality and author. Have fun while adding new exciting fare to your meals! Visit http://janebutel.com/ or Call 800-472-8229 --------------------------------------------------------------------- *02 What are index.dat files? Index.dat are system files in Windows that contain the URL to every Web page that you have ever visited. If you use Outlook or Outlook Express the index.dat also contains a log of every email that have been sent or received. All windows browsers use hidden files to cache information from the sites "to speed browsing", but the index.dat file remains behind, even when you delete the cached files. In Windows 98 these files are located at: \WINDOWS\Cookies\index.dat \WINDOWS\History\index.dat \WINDOWS\Temporary Internet Files\index.dat \WINDOWS\Cookies\index.dat \WINDOWS\History\index.dat \WINDOWS\Temporary Internet Files\index.dat In 2000/XP they are in these locations: \Documents and Settings\ Banners? Pay-per-click? Why not target your market with links or information placed in relevant content? The Internet 800 Directory Newsletter offers direct access to business people who are interested buyers. Advertising: Information on how to sponsor this publication: Call 800-299-1879 Thanks for taking the time to review our newsletter for this week. If you know of anyone that might benefit from receiving this newsletter, send them to (http://www.inter800.com/news800/ ) where they can subscribe. All Contents Copyright ©1995-2003 The Internet 800 Directory Subscribe To The Newsletter: |