Newsletter ArchiveSUBJECT:Positioning on Google The Internet 800 Directory - http://www.inter800.com The Internet 800 Directory Newsletter This issue is for Friday, October 18, 2002 Table of Contents 01. Positioning on Google 02. Tip Of The Week *01 Positioning on Google Google has become one of the most used, therefore one of the most important, search engines on the Internet today. Getting good positioning on Google can be very tricky. According to Google’s web site this is how they establish positioning. ----Quote From Google’s Site---- “Google runs on a unique combination of advanced hardware and software. The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools. “ ----End Quote--- So what is PageRank? PageRank is how Google measures a page's importance. When you search Google, first they find all pages matching the keywords of your search. Then they rank them using factors in the pages, like keywords. Next they calculate in the inbound anchor text (this is the one that creates those embarrassing returns for some sites). Now that they have all the returns, Google uses PageRank to arrange these results. PageRank is the way Google establishes the order of the returns. How does PageRank work? Google uses the theory that if site 1 links to site 2, that means site 1 is saying that site 2 is a significant site. The actual text in the link is not important. If a page has important links to it then its links to other pages also become more important. So, PageRank is a number that is assessed solely on the voting ability of all incoming links to a site. Every unique page of a site that is indexed in Google has a PageRank. If you want to find out your PageRank, you will need to install the Google toolbar (http://toolbar.google.com ) for Internet Explorer. On the Google toolbar there is bar graph named PageRank, hold your mouse over the graph and you will see a score that is from zero to ten. This is your PageRank. If you would like to learn more about how PageRank calculates its score, you will find a detailed article at (http://webworkshop.net/pagerank.html) that should be helpful. If you have any thoughts or ideas you would like to share, please send them to Chuck Arning at chuck@inter800.com Volt Information Sciences is currently taking orders for the print version of the “Internet Tollfree National Directory”. Millions of copies of this paper directory are sent to Fortune 500 companies, CEOs, and other decision makers. The next issue will be sent in February 2003, and the deadline for orders is Mid January 2002. You can buy placement ranging from a single listing to a full-page ad. We can even bundle your new or existing print ad with the Internet 800 Directory's online advertising. Call us (800-299-1879) for placement in this valuable book. Tip of the Week If you are traveling with a laptop, sometimes airport security will ask you to boot your computer, so they can verify it’s a working machine. You can save time at security checkpoints by using one of these two tricks. 1-Put your laptop in suspend (or sleep) mode before arriving at the airport, then your computer will start instantly. 2-Format a boot disc for your laptop and place it in the floppy drive, then if asked, the floppy will boot without Windows, saving you time. If you have any tips or shortcuts that you think the readers of this Newsletter will find useful, send them to sjackson@inter800.com Banners? Pay-per-click? Why not target your market with links or information placed in relevant content? The Internet 800 Directory Newsletter offers direct access to business people who are interested buyers. Advertising: Information on how to sponsor this publication: Call 800-299-1879 Thanks for taking the time to review our newsletter for this week. If you know of anyone that might benefit from receiving this newsletter, send them to (http://www.inter800.com/news800/ ) where they can subscribe. All Contents Copyright ©1995-2002 The Internet 800 Directory Subscribe To The Newsletter: |